I have to know what makes you tick!

Why do you do…Why? Why? Why?

Interviewing my suspected personas is a means to confirm concept is on target. That’s the way I see it-that’s the best way to check in and tailor your path and answer your fundamental why.


Dana Mitroff Silvers suggests you ask in your interview:

  • “Why?”
  • “Why did you do/say/think that?”
  • “Really? And why was that?”
  • “Can you say more about that?”
  • “Tell me more.”
  • “And what were you feeling then?”

Another bunch of questions from Damien Farworth to get in there:

  • How do they think about their fears and hopes?
  • What do they hear when other people use your product?
  • What do they see when they use your product? What is the environment?
  • What do they say or feel when using your product, whether in private or public?
  • What are their pain points when using your product?
  • Is this a positive or a painful experience for them?
  • What does a typical day look like in their world?
  • Do they hear positive feedback about your company from external sources?
  • What do they hope to gain from using your product?
  • Has your customer repeated quotes or defining words? *

As a UX person slash armchair cognitive engineer, these questions WILL seep into the rest of your life. You will find yourself asking these to the person helping at the CVS register or realize you are interviewing the cute guy whoa asked you on a first date! (The only way to think of this infinitely curious outlook…c’mon, it’s just LOL x a billion.)

It’s hard not to think this way, but why not be fiercely, endlessly curious?

Life is about learning how to work with others and you don’t know until you ask.

Moderating & Analysis

My absolute favorite part of user experience research is talking to usability participants! It’s awesome to ask why, why, why: what makes you think this? Can be asked so many ways and it’s fascinating. It’s the best seat in the house to moderate a usability test, to connect with the participant, chat about their life, get a sense of them as a person, how they feel talking to you, and get just a sniff of their impulses by observing their behavior in testing. Moderating can be tedious, exhausting, like you’re a therapist. I don’t mind that role one bit!

Reads & References