Persona Development

I love Persona Dev work!

It’s a process but I find hearing the users’ feedback fascinating. It’s an honor to hear why someone likes something, how they think, and for them to share their behavior with me.

Customer interviews take about an hour and over the course of three days, the research team can conduct about 25 interviews. This user data is parsed using affinity diagrams, emotion and journey mapping, journaling, brain drawing.



Who are people shopping on mobile devices? Why choose to shop on a mobile device? What are users unmet needs online? Which device do users prefer?


Behavioral Exploration

  • Shopping behavior
  • Animated functionality
  • Editing Accounts

Reads & References