My UX research plans typically follows the Design Thinking model set forth by IDEO. Of course, the initial phase consists of setting forth a tight outline of business goals and outcomes of this research method. The most effective projects I’ve led or supported have equally tight focus on the big idea, the concise articulation of a business problem the needing a design solution.
- Formulate a learning agenda
- Explore users’ mobile shopping mindsets
- Use the rapid research method
- Ultimate goal is to build data into user personas
LEAN – AGILE – Innovation
Occasionally, especially working in a more LEAN environment, the problem starts as the inverse: a project team has a solution (a project, product, system) first and is attempting to work backwards to understand a consumer or customer need. Working in this fashion is much more aligned with marketing research which has revealed a potential business opportunity (segment, vendor, competitor) and retroactively asks: would a customer/consumer want this x-y-z product?